https://nova.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:41302 Wed 31 Aug 2022 12:22:37 AEST ]]> Pseudohomophones as brand names: Prioritising the emotionally interesting homophone https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:41256 Wed 31 Aug 2022 11:52:39 AEST ]]> Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42540 Wed 24 Aug 2022 16:25:25 AEST ]]> How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:35974 Wed 22 Jan 2020 12:13:08 AEDT ]]> Promoting authenticity through celebrity brands https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:40900 Wed 20 Jul 2022 09:46:34 AEST ]]> Concert attendee behaviour: the influence of motivations, fan identification and product involvement https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:14999 Wed 11 Apr 2018 14:15:18 AEST ]]> You see froot, you think fruit: examining the effectiveness of pseudohomophone priming https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:31510 Wed 04 Sep 2019 10:04:39 AEST ]]> Using sublexical priming to enhance brand name phonetic symbolism effects in young children https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:33768 Wed 04 Sep 2019 10:04:17 AEST ]]> Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:33769 Wed 04 Sep 2019 09:54:23 AEST ]]> A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42450 Tue 23 Aug 2022 11:15:21 AEST ]]> Keeping it real: examining the influence of co-branding authenticity in cause-related marketing https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42424 Tue 23 Aug 2022 09:23:41 AEST ]]> To meet or meat? homophones in advertising encourage judgments and behaviors in children https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42409 bye primes purchase; target: buy), there is no research to date on the effectiveness of homophone priming on children's judgments and behaviors. We examine the priming effect of homophonous devices in advertising on children's (aged six to 13) judgments and behaviors (i.e., the use of the word meet in advertising primes children's desire to eat chicken; target: meat). Across three studies we provide evidence that homophonous priming effects decrease with age, whereby younger and less skilled child readers focus on the phonology of words, which results in homophone priming. We show that older and more skilled child readers are better able to process the orthography (spelling) of a word and the meaning of the prime, resulting in homophone priming suppression. We illustrate that facilitating, or prompting, spelling verification in younger children results in their ability to disambiguate the word's meaning and, subsequently, suppress the irrelevant homophone. This research has implications for advertisers in terms of the execution of their advertisements to influence young children's judgments and behaviors.]]> Tue 23 Aug 2022 08:34:15 AEST ]]> Antecedents and consequences of children's brand community participation: a replication and extension study https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:33771 Tue 03 Sep 2019 18:27:01 AEST ]]> 'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42572 Thu 25 Aug 2022 13:04:16 AEST ]]> Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:40349 Thu 14 Jul 2022 15:31:12 AEST ]]> Revisiting the automaticity of phonetic symbolism effects https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:20464 Sat 24 Mar 2018 08:06:55 AEDT ]]> What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:27979 Sat 24 Mar 2018 07:38:45 AEDT ]]> Names versus faces: examining spokesperson-based congruency effects in advertising https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:27222 Sat 24 Mar 2018 07:32:24 AEDT ]]> Measuring motivations for popular music concert attendance https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:25461 Sat 24 Mar 2018 07:31:59 AEDT ]]> Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:25474 Sat 24 Mar 2018 07:31:55 AEDT ]]> Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:26715 Sat 24 Mar 2018 07:26:23 AEDT ]]> White eyes are the window to the pure soul: metaphorical association and overgeneralization effects for spokespeople with limbal rings https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:25884 Sat 24 Mar 2018 07:25:54 AEDT ]]> Communicating product size using sound and shape symbolism https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:24112 Sat 24 Mar 2018 07:11:41 AEDT ]]> Antecedents and consequences of participation in brand communities: A literature review https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42304 Mon 22 Aug 2022 08:46:11 AEST ]]> Applying service logic to education: the co-creation experience and value outcomes https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:29203 Mon 13 Aug 2018 12:57:43 AEST ]]> For all to see: social risk and observable complaining on Facebook https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:45839 Mon 07 Nov 2022 13:56:03 AEDT ]]> Spot the difference: examining facial characteristics that enhance spokesperson effectiveness https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42146 Fri 19 Aug 2022 08:54:36 AEST ]]> Sinfully decadent: priming effects of immoral advertising symbols on indulgence https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:42142 Fri 19 Aug 2022 08:47:19 AEST ]]> When your source is smiling, consumers may automatically smile with you: investigating the source expressive display hypothesis https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:25851 Fri 11 Jan 2019 11:05:16 AEDT ]]> Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:28237 Fri 11 Jan 2019 11:04:39 AEDT ]]> The impact of age on consumer attachment to celebrities and endorsed brand attachment https://nova.newcastle.edu.au/vital/access/ /manager/Repository/uon:25487 Fri 05 Aug 2022 10:28:29 AEST ]]>